Forrest Russell
— Founder
An operator who spent the last four years building the playbooks, teams, and infrastructure behind the biggest TikTok Shop programs in the US — now installing that same engine inside the brands that want to own it.
Currently Director of TikTok Shop at 
, building the in-house program from the ground up.
Seller Short Video Service Partner of the Year
Awarded 2025 · While at MomentIQ
Visionary Award — Top US TikTok Shop Service Provider
Awarded 2025 · While at MomentIQ
Elevated to a Top 100 Shop in 4 Months
In-house program build
Top 10 Category Live on Launch
Live commerce debut on TikTok Shop
- 2026 — Present
Founder · Room 40
FOUNDED ROOM 40 TO HELP BRANDS BUILD AND SCALE IN-HOUSE SOCIAL COMMERCE PROGRAMS.
- 2026 — Present
Director of TikTok Shop · Grüns
Built the in-house program from zero — Top 100 Shop in 4 months, Top 10 category live on debut.
- 2025
VP of Operations · MomentIQ
LED 40+ OPERATORS ACROSS TSP, BRAND LIVES, AND CREATOR COMMUNITY. TIKTOK SHORT VIDEO AGENCY OF THE YEAR + FASTMOSS VISIONARY AWARD.
- 2024
Director of Client Services · MomentIQ
OVERSAW $100M+ ANNUAL GMV AND BUILT THE LARGEST AGENCY-OWNED TIKTOK SHOP CREATOR COMMUNITY IN THE U.S. (5,000+ IN 4 MONTHS).
- 2023
Lead Campaign Strategist · MomentIQ
FIRST HIRE. RAN THE 2024 GRAMMYS CAMPAIGN (500M IMPRESSIONS) AND US TIKTOK SHOP LAUNCH WITH BYTEDANCE.
- 2022
TikTok Strategist, Influencer · Power Digital Marketing
STOOD UP PERFORMANCE INFLUENCER ACTIVATIONS AT SCALE FOR AMERICAN EXPRESS, LULULEMON STUDIO, MATTEL, AND NZXT.
Brands Forrest has operated alongside.
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